The physical disparity between a six-burner range and, say, a can opener is pretty obvious. But it is not only the attributes of size and weight that distinguish the light equipment market from its heavy duty counterpart.
Both also exhibit very individual market traits, which goes some way to explaining why a lot of suppliers and resellers focus more on one or the other, than both. For a start, those accustomed to life in the light equipment fast lane will argue until they are blue in the face that the market moves at a much quicker pace and, often, on a more seasonal basis.
Read the rest of the article which features Mitchell & Cooper here.